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Frederick C. Miller experienced first-hand two golden eras of Notre Dame football. He was an All-American player under Coach Knute Rockne and later as an assistant coach with his friend, Frank Leahy.
Miller Brewing Company was propelled from twentieth place in barrels produced to fifth place nationally during Fred's presidency. His style, image and innovation are timeless. He was a master at marketing his product – Miller High Life.
Fred was the first brewer to market sports paired with beer on a grand scale. The sports promotion department with their slogans “Be a Packer Backer” and “Go, Giants, Go!” helped take the company from a regional brewery to a national powerhouse.
To the citizens of Milwaukee and the state of Wisconsin, Fred was hailed as a civic hero. The sports-minded president of Miller Brewing Company brought big league sports to his city. When the Green Bay Packers needed financial help, the team came to Fred.
Fred was a rare businessman who carried his faith into the corporate world. He was a devout Catholic who believed in the golden rule “Do unto others as you would have them do unto you.”
The story of Frederick C. Miller is based on research and interviews with family members but also sports stars of the 1940s and 1950s. Personal correspondence and passionate conversations with the stars of this golden era complete this journey. Y.A. Tittle, Johnny Lujack, Paul Hornung, Frank Gifford and Johnny Lattner are just some of the personalities who shared their memories that make this story come alive for the reader.